While new client acquisition is often the focus of sales efforts, retention of and selling to existing customers has long been recognized as an effective growth strategy.
The PIMA Affinity 2020 Report does an excellent job of summarizing key demographic, technological and regulatory issues that business leaders in financial services and products distribution need to be aware of and addressing if they want to be thriving in the next five years.
Michael Kitces' recent article provides an excellent overview of the challenges facing the financial technology ecosystem to provide a single view of the client and the sharing of client information across multiple stand-alone applications. This is our response.
Consumer demands are changing and they expect more from their service providers than ever before. Technology is transforming, more rapidly than most companies can keep up with.